Developed all specifications and all production layouts for full collections shown. Also designed artwork for stationery lines for Liberty, the V & A Museum and The Met Museum based on source material from each institution.
Stationery Design & Development
Lead design on private label stationery collections. Worked with each customer to determine how to best capture their brand identity in stationery products. Directed numerous graphic designers, confirmed pre-press layouts as well coordinated all specifications, pricing and sampling.
Complete design direction for this collection.
Collection included 14 items.
Complete design direction for this collection of three items.
Two A5 softbound notebooks with specialty end papers and title pages. Teamed with Anthropologie to create these designs.
Complete design direction for collection. Teamed with specialty paper artist in Paris for unique pop-up details.
Note cards with two-layer front.
National Gallery of Art, Washington DC
Complete design direction. Inspired by a porcelain vase from the National Gallery's colletion.
Fortnum & Mason
Complete design direction. Inspired by interior design of the Diamond Jubilee Tea Room and tea packaging graphics. A5 softbound includes pop-up tea cup center spread.
Fortnum & Mason
Teapot shaped "standing" note cards.
Leanne Graeff - textile design
The tea towel designs shown were created using a print block. Each print block illustration was hand carved, inked and pressed to create the print on each towel. A few were transitioned to digital printing on fabric through Spoonflower, where I was invited to be one of the initial Beta phase members.
MoMA carried four exclusive tea towel designs, based on teacups and tea pots in their collection.
My Etsy site is "on vacation", but you can still see the full range of towels, totes, t-shirts, fine art prints and textiles in the "reviews" section.
Designed and produced 2 collections of tea towels for MoMA. These were included in MoMA shops, on-line store and catalog - as well as their shop in Japan.
As Product Development Manager at MoMA, I was fortunate to have worked with numerous designers and artists. For these products I lead the development team, creating product specifications, communication with manufacturers as well as acting as the liaison with the retail and wholesale teams.
For other projects, I also acted as the design lead. Each of the items photographed here has my specific role outlined in the notes.
Designed by Carlo Contin.
Transitioned production from the designer's studio to a large woodworking facility. Revised packaging and confirmed quality control issues.
Snap It Up Organizer
Designed by Barbara Flanagan
Fine-tuned all details of this conceptual product and prepared all specifications for production.
Heath House Frame
Designed layout based on adaptation of the art glass ceiling light in the entryway of the William R. Heath House, Buffalo, New York, 1903.
Designed by Lyn Godley and Lloyd Schwan.
Sourced specialized manufacturer for this unique lamp. Developed packaging to protect in shipment.
Designed by Gideon Dagan
Sourced production in China. Prepared all specifications and packaging and traveled to factory for quality review.
Designed by M&Co
Worked closely with designer to prepare all specification drawings and technical details. Traveled to manufacturer for onsite production review.
em and em Candleholder
Designed by Bastiaan Arler
Transitioned production from the designer's studio to a large ceramic factory. Revised packaging and confirmed quality control issues.
Frank Lloyd Wright Enamel Frames
Designed layout based on adaptation of the art glass in both the Frank Lloyd Wright's Avery Coonley Playhouse and Darwin D. Martin house.
Designed by Stuart Harvey Lee
Developed these resin vases from artist's sketch to production.
Designed by Kenneth Snelson
Coordinated all development of this magnetic puzzle; plastic molds, high strength magnets and packaging.
Designed by M&Co
Transitioned the production of 8 watch styles from multiple vendors to one Swiss manufacturer. Revised all packaging.
Frank Lloyd Wright Bookmarks
Designed bookmark layouts based on adaptation of the art glass in both the Frank Lloyd Wright's Avery Coonley Playhouse, Lawrence Dana House, and unrealized Waterlilies window design.
Commissioned to design and develop the launch textile line for Design Ideas consisting of 20 SKUs of which two are noted here.
The wall art collection images were created by layering textile patterns and painted elements. These were then photographed and printed digitally onto canvas by Design Ideas.
House on Hill - Wall art
Arcady Felt Series
Including - coaster, trivets, place mats, runners
Covered Bridge - wall art
Including - place mats, runners
Tommy Hilfiger Home
Designed and developed all Tommy Hilfiger Bath and Beach collections for the brand's Home Collection for four semi-annual seasons.
Worked with factories directly for all production.
Representative tumblers from 3 full TH Bath accessory collections:
TH Varsity ceramic with inset woven flag, TH Flag with decal application on raised platform, Academy Flag Acrylic with silkscreen logo. Each collection included 7 items.
Bath towels with specially designed flag logo & care instructions that could be used to hang on a hook. Sourced originally in Australia, then moved to India. Visited factory for final color approvals.
Retail merchandising presentation of launch TH Flag and Varsity collections.
TH Statehouse tumbler. Designed and sourced full glass and metal accessory collection which Included 7 coordinated pieces.